The Pelzer name is one of the most respected and noteworthy in the Canadian Health Food Industry. The original “granola” recipe was invented by Grandma and would eventually be brought to market in 1970. Mr. Willie Pelzer (our founder) took this long-guarded family secret to various retail stores throughout Alberta. After much success in Alberta, the family moved to Toronto, Ontario to expand their growing business in order to fulfill national account demands. After 8 functional ovens located in their family home, The Pelzer’s decided to move to a manufacturing facility. Their current facility in Markham, Ontario consists of 125,000 sq.ft. partitioned between peanut and non-peanut. Sunny Crunch Foods has over 250 SKU’s to their credit. Many of which have created new healthy food categories within the Canadian & North American market.
Our current President, Mr. Richard Pelzer is the only son of Willie & Joy Pelzer. You might say, Richard grew up under granola. Part of his family training was learning the business from the ground up. What better way to learn a business than to sweep the floors of that business? (literally) After studying marketing at business school, Richard further developed his business acumen working his way from the broom to marketing, product design & development eventually to the Office of President. (after the passing of his father Willie in 2012. Under his watchful eye, Sunny Crunch Foods continue to expand its offerings globally!
Richard is the President of Sunny Crunch Foods with over 25 years of experience in food manufacturing. He is the creator of goh-goh Cereal, an on the go cereal cup with instatized real powdered whole milk. Goh-Goh Cereal cups were the winner of Innovation of the Year in 2018 by Grocer Innovation Canada. Richard also developed the brand Steam-Punk’d, a cold brew coffee infused with nanobubble technology, a cutting edge water optimization and filtration process.
When he isn’t planning his next innovative product, he may be watching movies as he is an avid movie fan and audiophile. He loves spending time volunteering with his church or working closely with invested charities like, Hope 4 All, feeding those in need and suppling local food banks and Angel Armies, a charity that helps orphaned and fostered children find loving homes.
Richard has various degrees in Business Administration and Marketing, not to mention one of the finest pallets for granola cereal in the world!